AGP Ep 15: Kim Hopwood—People, Process, Products and Profit

by | Jan 10, 2017

Kim Hopwood is the Managing Director of Pusher and Marcel, Australian Digital agencies. Kim started Pusher in his early twenties and had to learn leadership lessons as the company grew. Listen to hear about his personal leadership framework.

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“As a services business, people are your product. Make sure they feel appreciated”—Kim Hopwood
"As a leader you must get comfortable with the uncomfortable because you're always looking into the unknown"—Kim Hopwood
“The best brands are built on a purpose which reflects some sort of the internal values of the business”—Kim Hopwood

Show notes

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Credits

Topics/Transcript

Topics discussed

  • The importance of aligning a brand with your companies internal values
  • Starting a business at a young age: learning to lead
  • The 4Ps of leadership
  • Managing technical and creative leaders
  • On finding a mentor

Questions asked

  • 0:43 Tell us more about your role and what these brands represent?
  • 2:17 How did your brand positioning provide you with a competitive advantage?
  • 3:09 Has that external message of the brand impacted the internal culture of the organization?
  • 3:50 Is that part of the stated values internally?
  • 4:52 are there any approaches taken to embed those values into the culture? Or is it just continuing to bring them up?
  • 9:20 What was it like to be a leader and start a company at a young age?
  • 13:15 One can’t read a huge number of books, how do you go about that?
  • 17:02 What is your framework for leadership  that you’ve developed over the years?
  • 21:19 How does the tension between technical and creative sides manifest in the workplace?
  • 22:51 Are clients asking for agile styles of working?
  • 25:11 How do you keep up with the ever-changing tech landscape?
  • 28:33 Has your hobby of jumping out of airplanes impacted your leadership style?
  • 32:38 How do you go about finding a mentor?
  • 35:35 How do you see the future direction for digital industry?
  • 39:45 How have your businesses been helping to drive that transformation inside organizations?

Quotable

  • 10:53 “Good things don’t happen without blood, sweat and tears”—Kim Hopwood
  • 17:20 “My leadership framework is: people, process, product, and profit. Think about the first 3 and 4th will come through!”—Kim Hopwood
  • 17:50 “As a services business, people are your product. Make sure they feel appreciated”—Kim Hopwood
  • 18:24 “85% of people in digital roles across Sydney and Melbourne are open to changing roles!”—Kim Hopwood
  • 27:30 “As a leader you must get comfortable with the uncomfortable because you’re always looking into the unknown”—Kim Hopwood
  • 36:05 “As millennials are moving up into senior leadership positions, digital is becoming a part of life”—Kim Hopwood
  • 41:06 “The best brands are built on a purpose which reflects some sort of the internal values of the business”—Kim Hopwood

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